I have never entered a branch of Starbucks, partly out of fear of the reaction I might receive in asking for a “cup of coffee”. That is about the limit of my knowledge of the subject. Also, I find distasteful the kind of consumer culture embodied by Starbucks and similar retail chains.
That said, I have no problem supporting such corporate behemoths when they take a moral stand on topical issues. In the case of Starbucks, it is the company’s declared support for gay marriage, which, going by a statement to staff, is perfectly rational…
“This important legislation is aligned with Starbucks business practices and upholds our belief in the equal treatment of partners. We are deeply dedicated to embracing diversity and treating one another with respect and dignity, and remain committed to providing an inclusive, supportive and safe work environment for all of our partners.”
For this, Starbucks has been attacked by the so-called National Organization for Marriage, which, with the backing of its 4,000 members, has pledged to boycott the popular coffee seller.
In reaction to the boycott of Starbucks, the über-virtuos 99%ers in SumOfUs.org are calling on supporters of gay marriage to sign a thank you card, which will be delivered to Starbucks’ corporate HQ once the first 40,000 electronic signatures have been received.